THE ANTIDOTE

A 3-month copywriting mentorship to amplify the heart of your work, master your messaging, and grow your income by telling and selling the truth

If you’re a healer, practitioner, coach, influencer, or artist…

who dreams of going full-time doing what you love…

Or you’re a seasoned solopreneur ready to welcome a new level of business growth without following someone else’s marketing strategy, but by simply sharing the truth in your heart…

What’s stopping you?

Is it fear of judgment? Fear of being seen? 

Believing you don’t have enough credibility or the right qualifications? 

Not being perfectly healed or fully integrated or embodying the correct energetics to attract your dream clients?

Not having an offer that’s tangible enough to solve a “real” problem?

Not knowing how to write copy that converts?

What if you don’t need more strategy, more shadow integration, or more ways of proving your work is valuable enough?


What if you just need to connect with the joy of it? 

To the pulsing aliveness you feel doing what you do and trusting that’s enough?

THE ANTIDOTE will walk you through the ins and outs of marketing your work like a real, honest, truth-telling human.

You’ll learn copywriting techniques to help you cut through the internet noise without convincing, chasing trends, creating “problems” for your work to solve, or following generic (aka b0ring) templates. 

You’ll practice writing and reaching the right people without hiding behind concepts or knowledge systems, being vague or people-please-y, or overriding your human contradictions. 

You’ll create magnetic messaging from the pure joy your work brings you, by illuminating the world you’re inviting people into, and by helping them cross the bridge you’ve built into that world with transparency, assurance, and good faith.

What if your resistance to following mainstream business advice is actually your inner wisdom urging you to trust your own way?

THE ANTIDOTE isn’t about learning more marketing techniques that have worked for others, but discovering (and implementing) what works specifically for you—so you can show up as you are and get paid to do what you love.

And, it’s about a lot more than marketing.

Because it’s never just about what you say or even how you say it, it’s also about

the energy behind it.

And the key to the energy piece is not perfect attunement, but sincerity. When you sincerely express how much you enjoy your work and why it matters to you, you attract the people who will enjoy and value it most too.

Says who?

Me, Ilana! I’m just a lady on the internet who’s been moonlighting as a freelance copywriter for the last 5 years.

In 2020, I started copywriting for friends and business owners I met online, while building my own astrology and shadow-work coaching business. I didn’t love writing for other people, but I felt safe having a practical skill to fall back on.

Eventually though, I fell far enough down the healing/self-development rabbit hole to realize the most practical and spiritually enlightened thing I could do was reclaim my joy and follow it.

This prompted me to sell all my things to travel through Latin America and learn the dance of every country I visit and write about it (which I’m currently doing). 

What if being yourself and doing what you most enjoy is the greatest service you could offer the world?

In addition to knowing a thing or two about copywriting and marketing, I’ve spent the last 10 years dabbling in a range of modalities and systems (like astrology, existential kink, human design, parts work, emotional alchemy, somatic integration)—only to realize I was hiding behind them while aggressively trying to help people. Now that I’m done hiding and aggressively helping, I want to know what happens when you show up as you are to do what you most enjoy with the people most naturally drawn to your insight and artistry.

I’m not interested in being a subject-matter expert or authority who informs people about what they’re missing or what solution I have to their problem.

I’m more curious to see how we might help each other when we’re not trying so hard to.

Is it true that following your honest joy and desire reveals your most generative path to wealth? And might trusting our inner compass to lead us in this way be our real earthly assignment?

Here’s how THE ANTIDOTE works:

  • We have 3 live calls a month on Zoom for 60-75 minutes (9 calls total)

    • On these calls we review any copy you’re working on, map out the marketing sequence for your offer(s), and identify any resistance or lack of clarity you’re experiencing in simply stating what you do (or what you’ve made) and for who.

    • We amplify the heart of your work in your messaging, and turn up the dial on your truth-telling. I will encourage (and help) you take creative marketing risks. We’ll also level up your style with copywriting technique.

    • We’ll travel well below the surface to resolve lingering unconscious conflicts that may be undermining the clarity, congruence, and confidence with which you market your work.

    • We might spend an entire call moving through a tender emotional story around credibility or self-expression, clarifying or restructuring your offer, or meticulously proofing your sales copy. What we do on our calls together will vary based on where you are in your business, what you specifically need support with, and what we decide to prioritize to help you reach your goals.

  • In between sessions, you’ll send me questions that come up for you, as well as any copy you’d like me to edit and review.

    • We’ll go back and forth in Google docs, email, and/or dialogue via voice note on Whatsapp or Telegram. This is how our work together extends beyond just the live weekly calls on Zoom.

    • If you have any trouble integrating the concepts and practices introduced on the live calls, I am here to help and walk you through them in between sessions.

    • Expect a full-blown makeover on your website, any sales/landing pages, and serious email-writing drills. By the end of our time together, you’ll have a mecca of fertile messaging to pull from and repurpose whenever and wherever you need fresh copy. 

Sure you want your client roster full, your products on backorder, and your digital haven expanding with more of the right people…

But never at the expense of your joy, your artistry, your integrity, or your naturalness.

So how about a way of consistently selling out your products and programs without selling yourself out in the process?

Let’s be frank for a moment:

There are tons of copywriting and marketing courses out there you can learn from. You also don’t have to learn formally. You can figure it out on your own through trial and error and let it take the time it takes.

But if you find yourself:

  • drowning in overwhelm whenever it’s time to promote an offer because you’re not sure how to talk about it…

  • collapsing in despair every time your launch “flops” or your workshop fails to get enough signups…

  • spending hours writing and perfecting posts and emails no one seems to read…

  • spinning your wheels trying to decide what next 4-figure training to invest in because you’re not sure what will move the needle in your business most…

  • continuing to put off writing your copy because you’re not “clear” enough…

  • resenting your business and how long it’s taking to become profitable because you’re tired of juggling a day-job and 3 side hustles…

Consider what could change in 3 months if you:

  • received an experienced copywriter’s personalized attention on the tangible and intangible elements of your messaging for 12 immersive weeks…

  • sharpened your copywriting skills with consistent practice and meticulous editing support…

  • created—with an experienced copywriter’s help—a reservoir of copy to pull from and repurpose in your email sequences, sales pages, social media, or your website for months (and possibly even years!) to come…

  • reinvigorated the heart of your work by reclaiming the sincere joy it brings you, and infusing that joy into how you market…

  • stopped shrinking behind-the-scenes or in-between-the-lines and started telling the truth and taking bold creative risks…

Investment:

1 payment of $3,333 

or 3 monthly payments of $1,111 

or 4 monthly payments of $888

There’s a new era of marketing on the horizon…


Now more than ever, people are seeking what’s real and human in a marketplace crowded with automatons promising to teach you how to: 

“10x your income in your first year of business!” 

We’ve had enough of being told what we want or what we’re missing by complete strangers who see us as generic “leads” in their funnel.

We’re tired of being fed endless solutions to endless problems.

We want honest stories. We want the truth no one wants to say out loud, but everyone feels. We want to remember why our experiences of tragedy and triumph—and everything in between—matter.

If you’re ready to spearhead this new era of marketing and welcome a new era of business growth that brings you more peace and profit…

And you want to master writing with clarity, congruence, and confidence with the help of an experienced writer who—unlike any self-paced online course or program—will actually hold your hand, hold you accountable, edit your work, and support you through the inner alchemy that accompanies sharing your truth with the world…

I would love to be your guide.

FAQs

    • Maybe you’re a newbie in business…you’re launching an offer you’re excited about, but when it comes to talking about it—whether it’s on your website or sales page or social media—you’re looking around at how other people are talking about their offers. So maybe you try what they’re doing, adding your own taglines and calls-to-action only to be met with…crickets. But you know in your heart your offer is life-changing, so you’re itching to get the word out in a way that will actually work. You want more of the right people finding you—and paying you—so you can quit your day-job, your night shift, your 3 side hustles, and start supporting yourself (and your family) doing the work you love…

    • Maybe you’re a seasoned business owner who’s had sizable success in recent years but at the cost of losing yourself. Maybe you followed the advice of marketing ‘experts’ or emulated people whose businesses looked the way you wanted yours to. You’ve invested in courses on business strategy, mindset masterminds, and even programs on the energetics of being an entrepreneur. And some things really worked…until they didn’t. Until you realized you were forcing yourself to fit someone else’s success template. You’re not trying to tear down everything you’ve built–you just want success that looks and feels like your own…

    • Or, maybe you’ve been in business for a few years, but recently took a long hiatus or sabbatical to re-evaluate your direction. After pulling back from marketing your offers or maybe even burning it all down(!!!), you’re now rising like a phoenix from the ashes with a whole new vision. This vision is asking for a re-brand and a major messaging makeover. Beginning again IS daunting, so naturally you’re craving support (or some shameless hand-holding) to fast-track the awkward hey, I’m back! remember me?! phase. You too want more people finding you and paying you, and the ones who already knew you sold on your epic comeback…

  • This mentorship is not for you if you’d rather:

    • sound “professional” over personable in your messaging

    • prefer your copywriting be done for you with as little of your input as possible

    • promote an image of yourself online that’s a far cry from your actual lived experience

    • avoid resolving the inner conflicts and incongruences in your messaging because doing so would require honest self-reflection and change

  • Side effects may include:

    • People flooding your inbox saying things like “your post made me start crying out of nowhere!” or “you literally pulled the words right out of my head, how did you know?!” or “your marketing feels so honest and real, I’ve never felt such a straightforward YES when signing up for a program!”

    • Sales and profit numbers you once had on your vision board becoming your new “normal”.

    • Your “content strategy” feeling like a distinct work of art that’s a joy to create because you’re in flow with what wants to come through you.

    • Once a desert, you’re now a gushing oasis of original and unputdownable copy. You no longer struggle with what to say because you have a messaging mecca to return to whenever you need inspiration.

    • You realizing you were never bad at marketing, just (rightfully) exhausted following other people’s “shoulds” and trying to sound like someone you’re not.

  • Not necessarily! You can be in the visioning stages of building a business–before finalizing your offer or enrolling any clients–to benefit from this work. In fact, you’ll be far better off starting this way. That said, it is a requirement that you currently sell a product/service or are planning to.

  • In addition to the hour-long weekly live calls, you’ll be encouraged to spend at least 4 additional hours per week writing. I say this as an estimate. In reality, your weekly writing time will depend on how much space you make for it, and how much copy we commit to tackling during our time together.

  • Out of respect for commitment, once we agree to work together and a contract is signed, there are no refunds. As with all craft-based initiations, resistance and the urge to quit are common but highly discouraged. There is something immensely valuable forged in the heat and pressure of seeing something through to the end–namely, expansion.

  • Because this is a high-touch 3-month mentorship, the first step is to book a free 20-minute call for us to meet, get a feel for each other, and discuss how I can help you reach your goals. If it feels like a good fit for both of us, I will send you a contract to sign, an invoice (or payment schedule), and a calendar link to book your sessions so we can begin!