THE ANTIDOTE
A 3-month 1:1 mentorship for coaches, leaders, and practitioners done playing by basic-bitch marketing rules, and ready to double their income by unleashing their inner artist.
If you’re an artist masquerading as a coach or practitioner…
And you’re ready to experience a new level of business growth without diluting your voice or playing it “safe” (aka being generic)…
There’s another way...
But it requires telling the truth.
The truth you might be judged, misunderstood, or criticized for…
The truth that might trigger and cost you some followers…
But the truth that will nevertheless set you free…
What if you don’t need more clever hooks, more certainty, or more ways of proving your “authority”?
What if you don’t need to show up like a helpful, polished, value-generating content machine?
What if you just need to claim you’re an artist and start marketing like one?
But like…how?
THE ANTIDOTE will teach you how to market like an artist from the inside-out.
Artists don’t reach the right people by pushing, preaching, or pretending to have all the answers…
They don’t cut through the internet noise by convincing, chasing trends, or creating “problems” for their work to solve…
Artists build resonance, belief, and desire for their work by living and telling good stories.
Stories that expand what it means to be fully alive and human.
Stories that expose, disrupt, and liberate us from what we’ve been told is just the way things are.
This mentorship will help you become the antidote to mainstream marketing—
so that your message magnetizes the right people into your world, and your truth-telling artistry seduces them to stay.
What if your resistance to following mainstream marketing advice is actually your inner artist whispering for you to trust her way?
On the surface, this work is about finding your unique marketing voice and mastering how to write copy that opens people’s hearts and wallets.
But below that? It's the shift from being another coach, guide, or practitioner in a saturated industry to becoming a category-of-one artist.
And, it’s about a lot more than marketing.
Because it’s never just about what you say or even how you say it, it’s also about:
the energy behind it.
When you’re ready to elevate the craft and energetics behind your marketing so you become a force without forcing…
come work with me.
THE ANTIDOTE is for you if you:
work with various creative, healing, or transformational modalities but haven’t yet claimed the title of “artist” because even though you know it’s true, you’re afraid you’ll be taken less seriously.
low-key hate marketing your work like everyone else in your industry, but also know that reaching and signing more dream clients is your current bottleneck.
have no interest in sounding more “authoritative”, being pushy, or replicating someone else’s strategy at the expense of your authenticity.
are sick of talking about your work through the lens of “problem solving”, appealing to people’s suffering, or presenting yourself as a know-it-all living a picture-perfect life. Your life is a masterpiece even if it still feels like a work in progress ;)
desire to up-level your visibility but without curating your entire life for social media, or following an approach that makes you feel hollow, cracked-out, or icky.
are bewildered and understandably frustrated by the number of people who love to consume your free content, but hold back from joining your paid offers.
prefer the intimacy of working with someone 1:1 instead of joining a crowded mastermind where you won’t receive the level of personal reflection and implementation support you crave.
I’m Ilana!
Back in 2018, I was walking out of a contemporary art exhibit in Mexico City when a voice in my head boldly announced:
You’re a life artist!
…..umm what?
Initially I was confused. I don’t draw, I don’t paint, I don’t take the best photographs. I’ve learned to play a few musical instruments, but never took any of them very seriously.
To this day I can’t honestly say I’ve mastered any formal art medium…
But what I have done is followed my heart and taken brave leaps before I had any sign it would “work out” or guarantee me what I wanted.
Like the time I moved cross-country to a new city alone without knowing anyone. Or when I hitch-hiked across the US and Canada on a whim. Or when I moved to a new place again without knowing anyone—this time to an old farmhouse in the countryside of Virginia after years of being a city girl whose biggest outdoor skill was shoveling snow off a suburban driveway.
While I can’t say any of these leaps provided an answer to my existential angst, each set the plot for a rich and meaningful chapter of my life. And as a life artist I don’t measure my success by outcomes, but by the joy and aliveness that permeates my being through the process.
I took a leap again in 2020, when I decided to start making money online (before ever being on Instagram) offering astrology readings and building my shadow-work coaching business.
A few years later I shut it all down, proclaiming I was done with all things healing and personal development, and fell in love with dancing salsa and bachata.
This redirection inspired a new leap: this time, to sell all my things to travel through Latin America and learn the dance of every country I visit (you can read about how that’s going here).
Now, I’m not here to convince you to leave your life behind to become a jet-setting, salsa-dancing nomad…But I am here to inspire you to start living and telling better stories!
We don’t need more experts. We need more humans modeling what it looks like to expand who we are and how alive we feel. Because without aliveness, does anything else even matter?
Sure, I can tell you about how I spent the last 5 years learning from the best online copywriters and refining my craft as a freelance writer, or how I’ve spent the last 10 studying yoga, astrology, existential kink, regenerative business frameworks, parts work, and subconscious integration to qualify myself.
But as artists, our qualifications matter less than our stories do. Our stories of how we earn and learn whatever wisdom life wants us to realize and share.
I believe each of us is here to teach (through our art) what we’ve most needed to learn. I also believe each of us has a goldmine of good stories to tell no matter how ordinary or “boring” we think our life appears.
I’m not here to give you a one-size-fits-all “solution” to your marketing “problem”…hell, I’m here to remind you: you don’t have one to begin with!
I’m here to help you remember your work (and life) is art, and guide you to communicate the value of your artistry in a way that makes you more money with skill, honesty, and heart.
In a world where marketing has been reduced to Stripe payment screenshots, dopamine hits, and vacuous AI-generated content for the algorithm, we’re all seeking the antidote to our collective disenchantment.
The good news? You don’t have to travel far to find it. It’s here, and it’s you.
Here’s how THE ANTIDOTE works:
We’ll have 2 1:1 calls each month on Zoom for 60-75 minutes (6 calls total). On these calls we will:
anchor your artist identity, clarify your conviction and “big idea”, refine your positioning, workshop your messaging, and map out the marketing sequence for your offers—
So your energetic signal becomes coherent, crystal clear, and free of '“convincing” energy, and your marketing becomes a siren call for the people you’re most excited to work with.
level up your conversion with storytelling techniques that establish your work as a true category-of-one—
So you can stop competing with others in your industry and worrying about your “reach”, and start building resonance with those for whom your work is an answered prayer.
detangle the value of your work from “the going rate” or what everyone else seems to be charging—and start quantifying the investment for the ones ready to go all in.
So you can say goodbye to qualifying what you do (and trying to feel “worthy” of people paying your prices), and say hello to doubling your income with sales psychology principles in action.
In between our live sessions you’ll receive:
private coaching from me in Telegram on any questions you have or hurdles you come up against (because marketing is shadow work + the best-in-class invest in mentors as mirrors)
edits on any and all of your sales copy (because conversion happens faster when you have a pair of trained eyes giving you direct feedback on your writing)
a messaging makeover (because leveling up your magnetism calls for refinement everywhere your marketing lives)
tailored practice to help you find and reclaim your voice (because you’re sure as hell not here to sound like every other coach on the internet)
support with thoroughly melting all shame keeping you from boldly showing up to be seen and capture attention…(because no amount of “results” can replace the liberation of your artistry + aliveness—without which nothing else really matters)
“Ilana’s superpowers really shine when you get her eyes on your copy or hot-seat workshop with her in real time. Since working with her, writing copy has never felt easier!” —Sam N.
Imagine having a growing waitlist of high-ticket 1:1 clients, your group programs selling out, and your digital haven expanding with more of the highest-caliber people…
Instead of writing emails and social media posts to an audience of fans who love to browse but never buy, your messaging is dialed in to reach the ones who show up asking for the payment link…
And none of this requires creating fancy funnels, working around the clock, or showing off your Stripe notifications…
Let’s be frank for a moment:
There are tons of copywriting resources and marketing programs out there you can learn from. You can also sign up for a flashy Instagram coach’s AI model (that claims it will replicate your “authentic” voice using human design and numerology), or figure it out on your own and let it take the time it takes…
But if you find yourself:
resenting promotion because most marketing approaches you’ve tried make you feel hollow, cracked-out, or icky…
ready to burn it all down every time a launch “flops” or a workshop fails to get enough signups…
writing eloquent emails and showing up consistently on socials but still not making the level of sales you want…
falling into one Instagram ad hole after another, watching every business coach’s $27 masterclass only to be pitched the same marketing framework (just dressed up differently)…
wishing you could hire someone to write your sales page and email funnel for you…
wondering why your copy doesn’t convert like you know it can (you’re a good writer after all)…
Consider what could happen in 3 months if you:
were guided through everything you need to market and sell as the most honest and artistic version of you (I’m a 6/3 emo projector in HD, so guiding is my jam)
received personalized feedback on the tangible and energetic elements of your marketing for 12 immersive weeks (from a copywriter who approaches marketing like jedi shadow work)…
sharpened your conversion skills and learned how to make your offers feel free for the people you most love working with…
created a reservoir of scroll-stopping stories to pull from and repurpose in your content so that your brand creates raving fans that come and stay in your world…
reinvigorated the heart of your work with sincere conviction that makes money move in your favor…
stopped saying what you think you should or what others say you need to and started spitting the electric truth directly at the ones ready to invest…
Investment:
1 payment of $3,333
or 3 monthly payments of $1,222
There’s a new era of marketing on the horizon…
Where speaking to your dream client is no longer about highlighting their pain, their “blocks”, or their “stuckness” but affirming their inevitable success…
Where being an “authority” isn’t about being a know-it-all, but a leader who inspires others to lead themselves well…
Where “building trust” is less about getting them to believe you, and more about getting them to believe in themselves.
And where being “helpful” and “demonstrating value” isn’t nearly as magnetic as telling the truth and letting your heart be felt.
If you’re ready to welcome a new level of business growth that brings you more peace and profit without selling your soul…
And you want to master writing copy that converts while you sleep with the help of an experienced copywriter who—unlike any self-paced course or group program—will give you direct daily feedback, edit your writing, and support you through the inner alchemy that accompanies baring your truth with the world…
I would love to be your guide.
FAQs
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Maybe you’re a newbie in business…you’re launching a 3 or 4-figure offer you’re excited about, but when it comes to talking about it—whether it’s on your website or sales page or social media—you’re looking around at how other people are talking about their offers. So maybe you try what they’re doing, adding your own taglines and calls-to-action only to be met with…crickets. But you know in your heart your offer is life-changing, so you’re itching to get the word out in a way that will actually work. You want more of the right people finding you and paying you…
Maybe you’re a seasoned business owner who’s had sizable success selling 4- or even 5-figure offers, but at the cost of losing yourself. Maybe you followed the advice of marketing ‘experts’ or emulated people whose businesses looked the way you wanted yours to. You’ve invested in courses on business strategy, mindset masterminds, and even programs on the energetics of entrepreneurship. And some things really worked…until they didn’t. Until you realized you were forcing yourself to fit someone else’s success template. You’re not trying to tear down everything you’ve built–you just want success that looks and feels like it’s yours…
Or, maybe you’ve been in business for a few years, but recently took a long hiatus or sabbatical to re-evaluate your direction. After pulling back from marketing your offers or maybe even burning it all down(!!!), you’re now rising like a phoenix from the ashes with a whole new vision. This vision is asking for a re-brand and a major messaging makeover. Beginning again IS daunting, so naturally you’re craving support (or some shameless hand-holding) to fast-track the awkward hey, I’m back! remember me?! phase. You too want more people finding you and paying you, and the ones who already knew you sold on your epic comeback…
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This mentorship is NOT for you if you’d rather:
sound “professional” over personable in your messaging
prefer your copywriting be done for you with as little of your input as possible
promote an image of yourself online that’s a far cry from your actual lived experience
avoid the marketing shadow work and copywriting skill-building that will catapult your business success (and are core tenets of this mentorship)
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Side effects may include:
People not just praising you in your IG comments, but getting all up in your DM’s about joining your programs
Sales and profit numbers you once had on your vision board becoming your new “normal”
Your “content strategy” feeling like a work of art that’s a joy to create because you know it also converts
Becoming a gushing oasis of original and unputdownable copy with a messaging mecca to turn to whenever you need inspiration
Realizing you were never bad at marketing, just (rightfully) exhausted following silly “shoulds” and trying to sound like someone you’re not
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Not necessarily! You can be in the visioning stages of building a business–before finalizing your offer or enrolling any clients–to benefit from this work. In fact, you’ll be far better off starting this way. That said, it is a requirement that you currently sell a product/service or are planning to.
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In short: as much time as you’re willing to commit. In addition to a 1-hour call every 2 weeks, you’ll be encouraged to implement the marketing approaches I introduce you to. You’ll also have the opportunity to receive private coaching from me in Telegram 5 days/week for all 3 months. In other words, this work shouldn’t take away from your business, but amplify and refine what you’re already doing.
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Once we agree to work together and a contract is signed, there are no refunds.
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The first step is to fill out an application here for me to learn about you, your vision, and get a feel for how we might collaborate to reach your goals. If it feels like a good fit, I’ll reach out to you, we’ll chat in the DM’s or hop on a quick call, I’ll send you a contract to sign, an invoice (or payment schedule), and a calendar link to book your sessions so we can begin!