RECESSION-PROOF POSITIONING
Most marketing teaches you how best to adapt to the market. But what if you’re designed for the market to adapt to you in any and all conditions?
You know you’re here for recognition. Not the kind you bend yourself over backwards to earn. But the kind that shows up right at your doorstep—eager to receive, and ready to invest in your hard-earned wisdom.
Most marketing advises you to be more palatable or more polarizing to command attention. It tries to convince you that moving people into action requires more than simply sharing your honest and nuanced perspective.
While this may be the case for some, this isn’t the case for you…
You’re not here to find your place by competing in the marketplace. You’re here to invent a market of your own with your specific sight and mastery…
A tall order? Perhaps. But this is the standard of success you were born for.
When you stop trying to prove your relevance, you can start concerning yourself with something far more powerful: your timelessness.
As a visionary, you’ve been given a penetrating long-range view for a reason…
And when you stop preoccupying yourself with whether or not others see you, and move knowing the right ones respond to how well you see them…true recognition arrives in droves.
Most marketing advice doesn’t work for you because it assumes you’re not eternally fixated on the other…
Most marketing advice teaches you to meet them where they’re at as though your refined attunement to the ones you serve wasn’t already second nature.
Most marketing advice tells you to gauge what others need through market research, as though you weren’t designed to have a constant finger on your people’s pulse.
What if the answer isn’t doing more of what they tell you is wise out there, but answering the call of wisdom inside you?
When you show up clear, coherent, and anchored in the power of your knowing without needing recognition but assuming it, life (by law) rises to meet you.
Forget chasing algorithm trends, or competing for visibility by obsessing over what other people in your industry are (or aren’t) doing…
Forget writing eloquent emails and showing up consistently on social media—just to feel like your content’s getting swallowed by the scroll, wondering why you even bother…
Forget crafting statements about what makes you “different”, or worrying about whether others see you in your authenticity…
You are a category-of-one. It’s time to move like it.
What this is:
a workshop on developing your innate positioning edge—so you’re no longer praying for recognition, but being your industry’s answered prayer…
What this isn’t:
me telling you what to do or how to show up correctly in your wisdom. You already know your way. I’m simply helping you remember how to own it in your marketing.
Who this is for:
the mystical entrepreneur done hiding under the guise of “humility” and ready to be visible in their leadership
the visionary artist birthing a new deeply-attuned world amidst the old world breakdown
the soul-led CEO who always chooses honesty over false promotion
Who this is not for:
definitely not you still reading this. If you’re here, this is absolutely for you.
What we’ll cover:
the energetics of becoming the invitation
clarifying your signature perspective that transcends “niche” and puts you in a category-of-one
honing what makes you the only choice for your dream client
articulating how your work compounds investment + the cost of declining it
What’s inside:
a workshop on positioning yourself in a market only you could invent
a playbook on applying the energetics and practical techniques of positioning to a marketing strategy that honors your innate genius and style
Why me?
I’m Ilana! (with an “i” not two L’s)
I spent the last 5 years posing as an astrologer, a copywriter, and a shadow integration coach only to realize I was hiding my visionary potential behind systems and methodologies that weren’t my own.
Even when I received some success, it was always slow and never at the level I longed for.
Eventually I realized the recognition I sought would come only when I stopped trying to prove my expertise in other people’s body of work, and started developing my own.
When I say you’re here to invent a market, I mean it.
And this probably sounds more daunting than it is.
Everyone you’ve ever admired for their unique body of work? That’s meant to be you too.
Because when you remember you’re here to shift consciousness in a very subtle and specific way, you start to understand that everything you’ve ever studied and experienced has all been essential to forming your signature perspective.
And that signature perspective is the market you’re here to invent.
How do you embody and articulate this invented market born from your perspective?
That’s the art of positioning. Come on in and I’ll show you how.
