RECESSION-PROOF POSITIONING
Most marketing teaches you how to adapt to the market. But what if you’re designed for the market to adapt to you…no matter what the economy looks like?
You know you’re here for recognition. Not the kind you bend yourself over backwards to earn. But the kind that shows up at your doorstep—eager to receive, and ready to invest in your hard-earned wisdom.
Most marketing advises you to be more palatable or more polarizing to command attention. It tries to convince you that moving people into action requires more than simply sharing your honest and nuanced perspective.
While this may be the case for some, this isn’t the case for you…
You’re not here to find your place by competing in the marketplace. You’re here to invent a market of your own with your specific sight and mastery…
A tall order? Perhaps. But this is the standard of success you were born for.
When you stop trying to prove your relevance, you start showing up for something far more powerful: your timelessness.
As a visionary, you’ve been given a penetrating long-range view for a reason…
And when you stop preoccupying yourself with whether or not others see you, and move knowing the right ones respond to how well you see them…true recognition arrives in droves.
Most marketing advice doesn’t work for you because your power isn’t found in the value you deliver, but in the way you rearrange reality with your presence …
Most marketing advice encourages you to share what’s most relatable about you as though you’re here to show everyone you’re just like them—when really, the force behind your magnetism lies in your difference.
Most marketing advice teaches you to gauge demand through market research, as though you weren’t designed with a constant finger on your people’s pulse—attuned to the burning ache they couldn’t even name.
What if the answer isn’t doing more of what they tell you is wise out there, but heeding the call of wisdom inside you?
Forget leading with credentials or claiming “how you help”. You’re here to wake the world up with your obsession.
When you show up clear, coherent, and anchored in your conviction without needing recognition but assuming it from within, life (by law) rises to meet you.
Forget chasing algorithm trends, or competing for visibility by obsessing over what other people in your niche are (or aren’t) doing…
Forget writing eloquent emails and showing up consistently on social media—just to feel like your content’s getting swallowed by the scroll, wondering why you even bother…
Forget crafting statements about what makes you “different”, or worrying about whether others see you in your authenticity…
You are a category-of-one. It’s time to move like it.
What this is:
a masterclass on developing your innate positioning edge—so you’re no longer praying for recognition, but moving as your industry’s answered prayer…
What this isn’t:
a gimmick to bolster false confidence or another fake it til you make it scheme. this isn’t about being the loudest in the room, but the sharpest.
Who this is for:
the mystical entrepreneur done hiding under the guise of “humility” and ready to be visible in their leadership.
the visionary artist birthing a new world of inspiration amidst the old world breakdown.
the soul-led practitioner who doesn’t care to be the most lauded expert in their field, but the most notable exception.
Who this is not for:
definitely not you still reading this. If you’re here nodding your head, this is absolutely for you.
What we’ll cover:
the energetics of becoming the invitation (as within, so without)
clarifying your signature perspective that transcends “niche” and puts you in a category-of-one
honing what makes you the only choice for your dream client
articulating how your work compounds investment + the cost of declining it
What’s inside:
a masterclass on positioning yourself in a market only you could invent
a playbook on applying the energetic and practical techniques of positioning so your work sells out in any economy
Why me?
I’m Ilana! (with an “i” not two L’s)
I spent the last 5 years posing as an astrologer, a copywriter, and a shadow integration coach only to realize I was hiding my visionary potential behind systems and methodologies that weren’t my own.
Even when I received some success, it was always slow and never at the level I longed for.
Eventually I realized the recognition I sought would come only when I stopped trying to make a name for myself in other people’s systems and bodies of work, and started developing my own.
When I say you’re here to invent a market, I mean it.
Maybe that sounds daunting, but that’s what true leadership is. Going where no one’s gone, and without any evidence (at first).
Everyone you’ve ever admired for their unique body of work? That’s meant to be you too.
Because when you remember you’re here to shift consciousness in a very subtle and specific way, you start to understand that everything you’ve ever studied and lived through has all been essential to forming your signature perspective.
And that signature perspective is the market you’re here to invent.
How do you embody and articulate your invented market to remain profitable no matter what the economy seems to be doing?
That’s the art of positioning. Come on in and I’ll show you.