THE RESIDENCY
A 4-week incubator for soul-led visionaries + service providers ready to activate their vision + turn their marketing into artistry.
We begin August 11th…
Calling the ones who know that joyful attunement (to themselves, their dream clients, and their vision fulfilled) is the only real “strategy” they need…
The ones who know skilled marketing is artistry.
The ones who aren’t here to sell what appears to be more money for more money…
But offer an experience of depth and substance.
The ones who don’t strive to show up perfectly, but sincerely and devotedly…
To you: the one running an ensouled business by day, and downloading offers from the great mystery by night…
Imagine dedicating yourself to your marketing artistry for
30 straight days…
Not in a strict I-can’t-eat-that-I’m-on-a-cleanse way, but in a consumed-by-a-new-obsession-I-can’t-put-down one…
Imagine getting to know exactly who you are inside your marketing…
So that promoting your work no longer feels like an obligatory performance, but an honest unveiling of your soul’s mythology.
Think 30 days of falling deeper in love with yourself, your dream clients, and that sweet spot where your skill and passion spark…
(and creating damn good art about it)
30 days of prompts and transmissions to bring out the version of you who sells like in a past life you worked in advertising.
The energy you feel your favorite artists bring to their work? 30 days of practice bringing that into your marketing.
(while also working with the energy you’ve been bringing, and deciding what gets to change)…
This is not a container to speed you up, unless you’re looking to pick up momentum.
This is not a program pitching you a “solution” to your “messaging problem”, nor a method promising you *x* result.
This is a creative cocoon to nurture your business vision…
An immersion in the energetic and technical craft of magnetizing the right attention with skillful subtlety…
And an incubator for your heart-led conviction to outgrow your need to perform certainty.
THE RESIDENCY is a group marketing initiation.
Because we each need the support of eyes that can see what we alone are blind to. Voices to harmonize the vision crawling up our throats. And faithful hands to midwife the seeds we birth from our wombs…
In THE RESIDENCY you will immerse yourself in the art of integrated marketing to become the clear and coherent channel that rouses the right people.
Your experience includes:
daily drip Telegram transmissions to anchor you in marketing artistry techniques and energetics
4 weekly hot-seat coaching calls for tailored reflection and support
a playbook with prompts to inspire and catalyze your process
practice, practice, practice
This is not a sprint for over-night success, though all wins (big or small) will be encouraged and celebrated.
This is not a competition. There is no prize that can surpass the delight of falling in love with your work as art, and developing the skills to successfully market it.
This also isn’t about pushing a fantasy that says marketing is easy.
Marketing can feel simple and natural, absolutely. But this requires learning, unlearning, and practice. Not some magic messaging framework being sold to you in a convincing Instagram ad.
Because it’s never just how well you wield your words, it’s also how you use your energy behind them.
In THE RESIDENCY, we harness and refine both.
THE CURRICULUM:
WEEK 1:
How does your marketing become artistry?
how to speak from and through your work, instead of about it
What are you devoted to?
how to move beyond *niche* + define the core energetic essence of your “brand”
What do you do?
how to articulate the value of your work beyond *solving problems*
Who do you serve?
how to reach self-led clients who don’t need convincing
WEEK 2:
Why YOU?
a crash course on the energetics and technicalities of positioning
Where’s your conviction?
how to signal *knowing* amidst the truth of *not knowing*
No pain, no gain?
how to skillfully address *pain points* without over-relying on them
What’s up with “authority”?
how to transmit your expertise without telling anyone what they “should” be doing
WEEK 3:
Do you really need to “build trust”?
how to go from making them believe you to getting them to believe (+ invest) in themselves
What’s all the hype with *urgency*?
how to harness the natural tension of decision-making in your sales copy
What’s in your copywriting toolkit?
demystifying hooks, CTA’s, + storytelling while putting basic templates to rest in peace
When is it better to *show, not tell* and when is it time to sell?
how to pull and build interest without pushing or convincing
WEEK 4:
Meeting and maneuvering the energy behind your words
identifying + clearing enmeshment or “proving” energies
observing where you’re following or fighting mainstream marketing “shoulds”
creating space around money pressure + *results*
practicing what it means to walk your talk + embody your message
anchoring your leadership identity when no one appears to be buying or signing up
Investment:
1 payment of $555 or 2 payments of $288
BONUS (VIP): receive 2 private sessions to help develop and implement a marketing sequence for your next launch for an additional $333 (normally valued at $555)
Calls can be scheduled during and after THE RESIDENCY
Residency VIP
Pay-In-Full
$888
Residency
Pay-In-Full
$555
Residency
Payment Plan
Two payments of $288
THE RESIDENCY blends technical marketing “outer work” with energetic “inner work” to forge a contemplative middle path where:
You’re not rejecting mainstream marketing tactics, but reinventing them to align with your vision and values.
You’re not maintaining a neatly-curated online presence, but skillfully weaving your honest human experience into compelling art.
You’re not conforming to any rigid boxes, but setting your own standards of quality to rise into.
You’re not replicating what’s worked for someone else, but creating a strategy that’s right for you because it comes from you.
Meet your guide:
I’m Ilana! (spelled like the one from Broad City)
Back in 2020, I started copywriting for friends and business owners I met online, while building my own astrology and shadow-work coaching practice.
Eventually I fell far enough down the healing/self-development rabbit hole to realize the most practical and spiritually enlightened thing I could do was take myself less seriously, reclaim my joy, and follow it.
This prompted me to sell all my things to travel through Latin America and learn the dance of every country I visit (which I’m currently doing).
In addition to having worked as a freelance copywriter for the last 5 years, I’ve spent the last 10 studying a range of modalities and systems (like yoga, astrology, existential kink, human design, parts work, and subconscious integration)—only to find that most messaging strategies taught to market this work are fragmented, one-dimensional, and fail to deliver as well as promised.
I’m not here to insist you have a messaging “problem” and should work with me if you want “x” result…
In my world, you are always the solution you seek. My intention is to amplify the clarity, coherence, and conviction already within you, and support you in skillfully articulating it so your business doesn’t remain a mighty fruit tree, but becomes a whole damn orchard.
THE RESIDENCY doesn’t promise any specific results beyond sharpening the artistry of your vision and the honesty of your marketing. To what extent depends entirely on you because this is an immersion rooted in self-responsibility.
That said, here is what we aim for:
You becoming a clear and coherent channel for your work in the world
so you can translate the value of *what you do* in a way that moves the right people
You understanding + honing the practical elements of marketing
so designing content and writing sales copy becomes a craft that flows through you
You mastering the energetics behind your messaging
so tracking the truth between the lines and holding your positioning power becomes second nature
You no longer resenting or avoiding marketing your work
because what’s “hard” about promotion becomes what’s connective and natural
You implementing an approach to marketing that feels like art
so you fall in love with the process of transmitting your vision which then blasts your business off to a whole new level
Imagine having a full roster of high-ticket 1:1 clients, your group programs selling out, and your digital haven expanding with more of the right people…
Instead of writing emails and social media posts to an audience of fans who love to browse but never buy, your messaging is dialed in to reach the ones who show up asking for the invoice…
And none of this requires becoming more palatable (or more polarizing), chasing algorithm trends, or competing for visibility by obsessing over what other people in your niche are (or aren’t) doing…
When you’re ready to go from saying what you think you should or what you think they need to hear, to baring your conviction in a way that moves money in your favor…
Come join THE RESIDENCY.
We begin August 11th…